Verdict
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A DAM offered as both cloud and on-premise, aimed at small-to-mid teams that want fast metadata-driven search over large asset libraries and want files to stay on their own infrastructure.
A Nordic/European DAM, with optional PIM, aimed at mid-market brand, retail and ecommerce teams wanting fast onboarding without heavy IT involvement, backed by a 30-day no-commitment trial.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
No
No
No
No
Billed on
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Annual subscription covering all features, integrations, updates and support
Depends on configuration; several features are priced separately
Monthly active users
Deployment
Cloud, On-premise
Cloud, On-premise
Cloud
Cloud
Free plan
No
No
No
No
Free trial
No
No
Yes
No
Transparency index
Not checked
30%
20%
30%
Most common complaint
Not checked
Like the platforms it competes with, it asks for a form submission before naming a price
Feature-level add-on pricing makes the final figure hard to anticipate before a quote
The MAU model favours occasional users, but there is no figure to verify that with