Verdict
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
A digital asset management platform for enterprises, agencies, museums, and nonprofits, paired with in-house consulting and data-migration services.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
No
No
No
No
Billed on
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Number of users and the tier selected
Not disclosed publicly. Plans are differentiated by number of admin users, storage (TB), and number of portals (e.g. Essential: 5 admin users/1TB; Signature: 20 admin users/2TB/3 portals; Premium: 50 admin users/5TB/5 portals); exact per-unit or per-tier prices are not published, visitors must request a consult.
Monthly active users
Deployment
Cloud, On-premise
Cloud
Cloud, On-premise, Hybrid
Cloud
Free plan
No
Yes
No
No
Free trial
No
No
No
No
Transparency index
Not checked
40%
Not checked
30%
Most common complaint
Not checked
The free tier is named while the cost of the next step is not
Not checked
The MAU model favours occasional users, but there is no figure to verify that with