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Search Build shortlist

Adobe Experience Manager Assets, Aprimo, MediaValet, CELUM

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Adobe Experience Manager Assets

Yes

Aprimo

No

MediaValet

No

CELUM

No

Everything else

Adobe Experience Manager Assets
Aprimo
MediaValet
CELUM
Verdict
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
An enterprise marketing-work-management platform with a bundled, AI-tagged DAM, for large brand organisations able to staff a multi-month rollout and a budget well past the list price.
A cloud DAM billed by storage and configuration rather than seat count, aimed at agencies and distributed marketing teams with large or growing user bases where per-seat pricing would balloon.
An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.
Price published
No
No
No
No
Billed on
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Chosen products and number of users
Not per user — the vendor states unlimited users and permission groups
Quoted per customer
Deployment
Cloud, On-premise
Cloud
Cloud
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
Not checked
10%
20%
0%
Most common complaint
Not checked
A modular line-up means the total is assembled from several unknowns
The promise not to charge per user is prominent, but there is no figure to compare it against
The pricing page contains neither tiers nor figures

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Aprimo A modular line-up means the total is assembled from several unknowns — ask them to answer this in writing before the trial.
MediaValet The promise not to charge per user is prominent, but there is no figure to compare it against — ask them to answer this in writing before the trial.
CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.