Verdict
A quote-only enterprise DAM (formerly Widen) built on configurable metadata and external sharing portals, for organisations already standardised on the Acquia stack.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A team file library billed as a flat monthly fee with unlimited users, aimed at organisations where most people only need to download an approved file a few times a month.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
Price published
No
No
Yes
Yes
Billed on
Organisation size, user count, storage volume and feature set
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Flat price per account — users are not a billing unit
Annual licence per edition, not per user
Deployment
Cloud
Cloud, On-premise
Cloud
On-premise, Cloud
Free plan
No
No
No
Yes
Free trial
Yes
No
Yes
No
Transparency index
20%
Not checked
70%
100%
Most common complaint
Cost depends on four variables at once, none of them priced publicly
Not checked
Storage ceilings are modest next to enterprise platforms, so large video libraries outgrow the tiers quickly
It is a broader platform than a DAM — some capability has to be built rather than switched on