Verdict
A disk-native photo cataloguer and batch editor sold as a one-off perpetual licence, for photographers with large libraries who don't need Lightroom/Capture One-level RAW editing.
A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
Yes
Yes
No
No
Billed on
One-off perpetual licence; a cloud subscription is sold separately
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Team size, product mix and configuration
Monthly active users
Deployment
On-premise
Cloud
Cloud
Cloud
Free plan
No
No
No
No
Free trial
Yes
No
No
No
Transparency index
90%
Not checked
10%
30%
Most common complaint
The published prices are promotional and dated; list price is roughly double
Not checked
The tiers are named but cannot be compared on cost
The MAU model favours occasional users, but there is no figure to verify that with