Verdict
A disk-native photo cataloguer and batch editor sold as a one-off perpetual licence, for photographers with large libraries who don't need Lightroom/Capture One-level RAW editing.
A self-hosted, permission-based photo/video catalog with album hierarchies, tagging and a large plugin ecosystem, for archives and small orgs willing to maintain their own server as the library grows.
A digital asset management platform layered on Google Drive (or S3/Dropbox), for marketing, creative, and e-commerce teams organizing and sharing brand assets in place.
A file-processing API that handles uploading, transforming, and delivering video, audio, images, and documents, for developers who'd otherwise build that infrastructure in-house.
Price published
Yes
Yes
Yes
Yes
Billed on
One-off perpetual licence; a cloud subscription is sold separately
Flat price per account by storage; users are unlimited
Flat monthly/annual subscription per plan tier (tiers differ by included user count and storage cap), plus per-additional-teammate add-on fee ($15-25/mo depending on plan) and optional paid feature add-ons (custom fields, watermarking, branding, API, CSV import, Okta SSO, etc.)
GB of data processed per month (combined input + output file size); paid tiers also gate priority processing slots, collaborator seats, and max file size. Overage on the paid Startup tier billed at $1.80/GB. Enterprise tier is custom/quote-based tiered pricing with whitelabeling.
Deployment
On-premise
On-premise, Cloud
Cloud
Cloud
Free plan
No
Yes
No
No
Free trial
Yes
Yes
No
No
Transparency index
90%
100%
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Most common complaint
The published prices are promotional and dated; list price is roughly double
A ten per cent price rise is announced for 1 September 2026
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