Verdict
A disk-native photo cataloguer and batch editor sold as a one-off perpetual licence, for photographers with large libraries who don't need Lightroom/Capture One-level RAW editing.
An enterprise marketing-work-management platform with a bundled, AI-tagged DAM, for large brand organisations able to staff a multi-month rollout and a budget well past the list price.
A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
Price published
Yes
No
Yes
Yes
Billed on
One-off perpetual licence; a cloud subscription is sold separately
Chosen products and number of users
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Annual licence per edition, not per user
Deployment
On-premise
Cloud
Cloud
On-premise, Cloud
Free plan
No
No
No
Yes
Free trial
Yes
No
No
No
Transparency index
90%
10%
Not checked
100%
Most common complaint
The published prices are promotional and dated; list price is roughly double
A modular line-up means the total is assembled from several unknowns
Not checked
It is a broader platform than a DAM — some capability has to be built rather than switched on