Verdict
A disk-native photo cataloguer and batch editor sold as a one-off perpetual licence, for photographers with large libraries who don't need Lightroom/Capture One-level RAW editing.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A free, self-hosted GPLv3 DAM used by French public-sector, cultural and broadcast institutions with in-house technical staff, now being sunset by its vendor in favor of a paid successor, Phrasea.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
Yes
No
Yes
No
Billed on
One-off perpetual licence; a cloud subscription is sold separately
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
No licence fee; implementation and support services may be paid
Monthly active users
Deployment
On-premise
Cloud, On-premise
On-premise
Cloud
Free plan
No
No
Yes
No
Free trial
Yes
No
No
No
Transparency index
90%
Not checked
90%
30%
Most common complaint
The published prices are promotional and dated; list price is roughly double
Not checked
The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026
The MAU model favours occasional users, but there is no figure to verify that with