{"id":2066,"date":"2025-06-21T01:34:52","date_gmt":"2025-06-20T22:34:52","guid":{"rendered":"https:\/\/picajet.com\/articles\/?p=2066"},"modified":"2025-06-21T01:34:53","modified_gmt":"2025-06-20T22:34:53","slug":"dam-roi-analysis","status":"publish","type":"post","link":"https:\/\/picajet.com\/articles\/dam-roi-analysis\/","title":{"rendered":"DAM ROI Analysis: How to Prove (and Maximize) the Value of a Digital Asset Management System"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">1. What are the Current Pain Points and Inefficiencies Without a DAM?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Time spent searching for assets:<\/strong> How much time do employees (designers, marketers, sales, legal) currently waste looking for the right images, videos, doc.\u00a0<strong>What Are the Current Pain Points and Inefficiencies Without a DAM?<\/strong><\/li>\n\n\n\n<li>Let\u2019s face it\u2014without a\u00a0<strong>Digital Asset Management (DAM) system<\/strong>, your team is bleeding time, money, and brand equity. But how bad is it\u00a0<em>really<\/em>? Here\u2019s how to uncover the hidden costs:<\/li>\n\n\n\n<li><strong>Time wasted searching for assets<\/strong>\u00a0\u2013 How many hours per week do designers, marketers, and sales teams lose digging through folders, emails, and Slack threads for the right logo, image, or video? (Spoiler: It\u2019s\u00a0<em>way<\/em>\u00a0more than you think.)<\/li>\n\n\n\n<li><strong>Asset duplication<\/strong>\u00a0\u2013 Are teams recreating graphics, documents, or videos simply because they can\u2019t find the originals? This isn\u2019t just inefficient\u2014it\u2019s expensive.<\/li>\n\n\n\n<li><strong>Brand inconsistencies<\/strong>\u00a0\u2013 How often are outdated or off-brand assets slipping into presentations, ads, or social media? Every inconsistency dilutes your brand\u2019s credibility.<\/li>\n\n\n\n<li><strong>Manual distribution chaos<\/strong>\u00a0\u2013 How many FTEs are stuck playing &#8220;asset delivery service&#8221; for internal teams, agencies, or partners?<\/li>\n\n\n\n<li><strong>Legal and compliance risks<\/strong>\u00a0\u2013 Are you exposing the company to lawsuits by using unlicensed stock photos or expired contract terms?<\/li>\n\n\n\n<li><strong>Storage sprawl<\/strong>\u00a0\u2013 Between Dropbox, Google Drive, and local hard drives, how much are you overspending on fragmented storage\u2014and how often do assets go\u00a0<em>missing<\/em>?<\/li>\n\n\n\n<li><strong>The bottom line?<\/strong>\u00a0If you\u2019re not tracking these costs, you\u2019re underestimating the <a href=\"https:\/\/daminion.net\/articles\/tips\/dam-roi\/\">ROI of a DAM<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. How Will a DAM System Address These Pain Points and Create Value?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t just want a DAM\u2014you want a&nbsp;<strong>return on investment<\/strong>. So let\u2019s break down exactly how a DAM system turns chaos into efficiency and lost time into hard savings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Improved Asset Findability = Less Wasted Time<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A DAM with\u00a0<strong>AI-powered search<\/strong>, metadata tagging, and filters means employees spend\u00a0<em>seconds<\/em>\u2014not hours\u2014finding assets.<\/li>\n\n\n\n<li><strong>Example:<\/strong>\u00a0If your team wastes\u00a0<strong>5 hours per week<\/strong>\u00a0searching for files, a DAM could reclaim\u00a0<strong>260+ hours\/year per employee<\/strong>\u2014that\u2019s\u00a0<strong>$15,000+ in saved salaries<\/strong>\u00a0(for a $60K\/year employee).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. No More Duplicate Work = Direct Cost Savings<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With\u00a0<strong>version control<\/strong>\u00a0and a single source of truth, teams stop recreating assets that already exist.<\/li>\n\n\n\n<li><strong>Example:<\/strong>\u00a0If your designers recreate\u00a0<strong>10 assets\/month<\/strong>\u00a0at $200 per asset, that\u2019s\u00a0<strong>$24,000\/year in wasted spend<\/strong>\u2014easily avoided.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Brand Consistency = Stronger Reputation, Fewer Mistakes<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A DAM enforces\u00a0<strong>approval workflows<\/strong>, expiration dates, and brand guidelines, ensuring only\u00a0<strong>on-brand, up-to-date assets<\/strong>\u00a0are used.<\/li>\n\n\n\n<li><strong>Example:<\/strong>\u00a0A single off-brand social post can damage credibility\u2014what\u2019s the cost of lost customer trust? (Hint: It\u2019s\u00a0<em>way<\/em>\u00a0higher than DAM licensing.)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Streamlined Workflows = Faster Time-to-Market<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated distribution,\u00a0<strong>integrations (CMS, CRM, ad platforms)<\/strong>, and collaboration tools mean campaigns launch\u00a0<strong>weeks faster<\/strong>.<\/li>\n\n\n\n<li><strong>Example:<\/strong>\u00a0If your DAM shaves\u00a0<strong>2 days off every campaign<\/strong>, that\u2019s\u00a0<strong>10+ extra campaigns\/year<\/strong>\u2014each driving revenue.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Mitigated Legal Risks = Fewer Costly Mistakes<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rights management<\/strong>\u00a0ensures compliance, while\u00a0<strong>audit logs<\/strong>\u00a0track who used what\u2014and when.<\/li>\n\n\n\n<li><strong>Example:<\/strong>\u00a0One copyright lawsuit can cost\u00a0<strong>$30K\u2013$150K+<\/strong>. A DAM pays for itself just by avoiding\u00a0<em>one<\/em>\u00a0legal disaster.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Optimized Storage = Lower IT Costs<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consolidating\u00a0<strong>Dropbox, Google Drive, and local files<\/strong>\u00a0into one DAM reduces redundant storage fees.<\/li>\n\n\n\n<li><strong>Example:<\/strong>\u00a0If you\u2019re paying\u00a0<strong>$20K\/year<\/strong>\u00a0for scattered cloud storage, a DAM could cut that by\u00a0<strong>50%+<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. What Tangible and Intangible Benefits Can Be Quantified?<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udcb0 Tangible Cost Savings (Hard $)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705&nbsp;<strong>Time saved searching for assets<\/strong>&nbsp;\u2192 Convert hours into salary savings.<br>\u2705&nbsp;<strong>Fewer recreated assets<\/strong>&nbsp;\u2192 Direct reduction in freelance\/design costs.<br>\u2705&nbsp;<strong>Lower legal risks<\/strong>&nbsp;\u2192 Avoid fines and lawsuits.<br>\u2705&nbsp;<strong>Reduced storage costs<\/strong>&nbsp;\u2192 Eliminate redundant cloud subscriptions.<br>\u2705&nbsp;<strong>Less agency dependency<\/strong>&nbsp;\u2192 Reuse existing assets instead of paying for new ones.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udcc8 Revenue &amp; Efficiency Gains (Direct $ Impact)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705&nbsp;<strong>Faster campaign launches<\/strong>&nbsp;\u2192 More campaigns = more revenue.<br>\u2705&nbsp;<strong>Improved sales enablement<\/strong>&nbsp;\u2192 Equip reps with always-updated materials.<br>\u2705&nbsp;<strong>Higher engagement<\/strong>&nbsp;\u2192 Consistent, high-quality content = better conversions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u26a1 Intangible (But Critical) Benefits<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705&nbsp;<strong>Faster content cycles<\/strong>&nbsp;\u2192 Outpace competitors.<br>\u2705&nbsp;<strong>Better collaboration<\/strong>&nbsp;\u2192 Fewer bottlenecks.<br>\u2705&nbsp;<strong>Stronger brand equity<\/strong>&nbsp;\u2192 Trust = customer loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. What Are the Costs of Implementing a DAM?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A DAM isn\u2019t free\u2014but the&nbsp;<strong>ROI often dwarfs the costs<\/strong>. Here\u2019s what to budget for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Software licensing<\/strong>\u00a0($10K\u2013$100K+\/year, depending on scale).<\/li>\n\n\n\n<li><strong>Implementation &amp; integrations<\/strong>\u00a0($5K\u2013$50K for setup, migrations, CRM\/CMS connectors).<\/li>\n\n\n\n<li><strong>Training &amp; change management<\/strong>\u00a0(1\u20132 months of onboarding).<\/li>\n\n\n\n<li><strong>Ongoing maintenance<\/strong>\u00a0(IT\/admin time or vendor support fees).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip:<\/strong>&nbsp;Many DAM providers offer&nbsp;<strong>ROI calculators<\/strong>\u2014use them to model your break-even point.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. How to Measure DAM Success &amp; Track ROI<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t just&nbsp;<em>hope<\/em>&nbsp;for ROI\u2014<strong>track it<\/strong>. Key KPIs:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcca&nbsp;<strong>Time saved per asset search<\/strong>&nbsp;(Survey users pre\/post-DAM).<br>\ud83d\udcca&nbsp;<strong>Reduction in asset duplicates<\/strong>&nbsp;(Track recreations monthly).<br>\ud83d\udcca&nbsp;<strong>Campaign launch speed<\/strong>&nbsp;(Compare old vs. new timelines).<br>\ud83d\udcca&nbsp;<strong>User adoption rates<\/strong>&nbsp;(% of teams actively using the DAM).<br>\ud83d\udcca&nbsp;<strong>Rights violations avoided<\/strong>&nbsp;(Legal\/compliance incidents).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI Formula:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">text<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Copy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">(Annual Savings + Revenue Gains) \u2212 DAM Costs  \n-------------------------------------------  \u00d7 100 = ROI %  \n          DAM Costs  <\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. The Strategic Value of a DAM (Beyond ROI)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A DAM isn\u2019t just a tool\u2014it\u2019s a&nbsp;<strong>competitive advantage<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\ude80&nbsp;<strong>Scalability<\/strong>&nbsp;\u2013 Handle 10X more assets without chaos.<br>\ud83c\udfaf&nbsp;<strong>Faster content delivery<\/strong>&nbsp;\u2013 Beat competitors to market.<br>\ud83d\udca1&nbsp;<strong>Digital transformation<\/strong>&nbsp;\u2013 A DAM future-proofs your tech stack.<br>\ud83d\ude0a&nbsp;<strong>Employee satisfaction<\/strong>&nbsp;\u2013 Frustrated teams = turnover. A DAM removes daily headaches.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Takeaway<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A DAM isn\u2019t an expense\u2014it\u2019s a&nbsp;<strong>profit multiplier<\/strong>. By&nbsp;<strong>quantifying inefficiencies<\/strong>,&nbsp;<strong>projecting savings<\/strong>, and&nbsp;<strong>tracking KPIs<\/strong>, you\u2019ll build a bulletproof business case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Next step?<\/strong>\u00a0Run a\u00a0<strong>pilot test<\/strong>\u00a0with a DAM vendor (many offer free trials). Collect\u00a0<strong>3 months of data<\/strong>, then scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Real-World DAM ROI: Case Studies That Prove the Value<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Numbers talk. Let\u2019s look at&nbsp;<strong>real companies<\/strong>&nbsp;that slashed costs and boosted productivity with DAM:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Case Study 1: Global Retailer Cuts Asset Search Time by 80%<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem:<\/strong>\u00a0Employees wasted\u00a0<strong>12+ hours\/week<\/strong>\u00a0hunting for product images.<\/li>\n\n\n\n<li><strong>DAM Solution:<\/strong>\u00a0AI-powered search + auto-tagging.<\/li>\n\n\n\n<li><strong>Result:<\/strong>\u00a0<strong>$450K\/year saved<\/strong>\u00a0(time recouped across 200+ employees).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Case Study 2: Fortune 500 Company Reduces Legal Risks by 100%<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem:<\/strong>\u00a0Unapproved assets caused\u00a0<strong>$200K in copyright fines<\/strong>\u00a0yearly.<\/li>\n\n\n\n<li><strong>DAM Solution:<\/strong>\u00a0Automated rights management + expiry alerts.<\/li>\n\n\n\n<li><strong>Result:<\/strong>\u00a0<strong>Zero violations<\/strong>\u00a0post-implementation.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Case Study 3: Marketing Agency Doubles Campaign Output<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem:<\/strong>\u00a0Manual workflows delayed launches by\u00a0<strong>3 weeks\/campaign<\/strong>.<\/li>\n\n\n\n<li><strong>DAM Solution:<\/strong>\u00a0Cloud-based DAM with Adobe Creative Cloud integration.<\/li>\n\n\n\n<li><strong>Result:<\/strong>\u00a0<strong>24 extra campaigns\/year<\/strong>\u00a0=\u00a0<strong>$1.2M+ revenue boost<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. DAM Buying Guide: How to Choose the Right System<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not all DAMs are equal. Use this checklist to pick the&nbsp;<strong>highest-ROI option<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39&nbsp;<strong>Must-Have Features:<\/strong><br>\u2714 Smart search (AI, facial recognition, metadata filters).<br>\u2714 Version control &amp; approval workflows.<br>\u2714 Integrations (CMS, CRM, Slack, Canva).<br>\u2714 Usage analytics &amp; ROI reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39&nbsp;<strong>Vendor Red Flags:<\/strong><br>\u274c No ROI calculator or case studies.<br>\u274c Weak customer support (check G2 reviews).<br>\u274c Inflexible pricing (hidden fees = budget killers).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip:<\/strong>&nbsp;Shortlist&nbsp;<strong>3 vendors<\/strong>, then demand a&nbsp;<strong>free pilot<\/strong>. Test with your team for 30 days.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. The #1 DAM Mistake That Kills ROI (And How to Avoid It)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Low user adoption.<\/strong>&nbsp;Even the best DAM fails if nobody uses it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fix?<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Start small<\/strong>\u00a0\u2013 Pilot with one team (e.g., marketing), then expand.<\/li>\n\n\n\n<li><strong>Gamify training<\/strong>\u00a0\u2013 Reward &#8220;power users&#8221; who master the DAM.<\/li>\n\n\n\n<li><strong>Assign a DAM &#8220;Champion&#8221;<\/strong>\u00a0\u2013 Someone who troubleshoots and motivates.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Your Action Plan: Next Steps to DAM ROI<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705&nbsp;<strong>1. Audit Current Costs<\/strong>&nbsp;\u2013 Use the pain points in Section 1 to calculate waste.<br>\u2705&nbsp;<strong>2. Set ROI Goals<\/strong>&nbsp;\u2013 Pick 3 KPIs (e.g., time saved, legal risks reduced).<br>\u2705&nbsp;<strong>3. Test Drive DAMs<\/strong>&nbsp;\u2013 Get free trials from&nbsp;<strong>Bynder<\/strong>,&nbsp;<strong>Widen<\/strong>, or&nbsp;<strong>Canto<\/strong>.<br>\u2705&nbsp;<strong>4. Run a 3-Month Pilot<\/strong>&nbsp;\u2013 Track metrics religiously.<br>\u2705&nbsp;<strong>5. Scale &amp; Optimize<\/strong>&nbsp;\u2013 Roll out org-wide, then iterate.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Word<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A DAM isn\u2019t just about &#8220;managing assets&#8221;\u2014it\u2019s about&nbsp;<strong>unlocking hidden revenue<\/strong>,&nbsp;<strong>protecting your brand<\/strong>, and&nbsp;<strong>outworking competitors<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your move:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Share this analysis<\/strong>\u00a0with decision-makers.<\/li>\n\n\n\n<li><strong>Start small<\/strong>\u00a0(but think big).<\/li>\n\n\n\n<li><strong>Measure everything<\/strong>\u00a0\u2013 ROI loves data.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>1. What are the Current Pain Points and Inefficiencies Without a DAM? 2. How Will a DAM System Address These Pain Points and Create Value? You don\u2019t just want a DAM\u2014you want a&nbsp;return on investment. So let\u2019s break down exactly how a DAM system turns chaos into efficiency and lost time into hard savings. 1. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","faq":[],"checked_date":"","sources":[],"kicker":"","fact_checker":0,"reading_time":0,"revisions":[],"seo_title":"","seo_description":"","noindex":false},"categories":[1],"tags":[],"silo":[21],"class_list":["post-2066","post","type-post","status-publish","format-standard","hentry","category-tips","silo-guides"],"_links":{"self":[{"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/posts\/2066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/comments?post=2066"}],"version-history":[{"count":1,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/posts\/2066\/revisions"}],"predecessor-version":[{"id":2067,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/posts\/2066\/revisions\/2067"}],"wp:attachment":[{"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/media?parent=2066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/categories?post=2066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/tags?post=2066"},{"taxonomy":"silo","embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/silo?post=2066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}