{"id":1741,"date":"2023-08-16T10:57:00","date_gmt":"2023-08-16T07:57:00","guid":{"rendered":"https:\/\/picajet.com\/articles\/?p=1741"},"modified":"2026-08-08T09:00:10","modified_gmt":"2026-08-08T06:00:10","slug":"brand-management-dam-role","status":"publish","type":"post","link":"https:\/\/picajet.com\/articles\/brand-management-dam-role\/","title":{"rendered":"The Power of Digital Asset Management in Brand Management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Picture a mid-size retailer relaunching its packaging. The design team pulls what they think is the current logo file from a shared drive, only to discover three days before print that it&#8217;s an old version \u2014 pre-refresh color palette, wrong tagline. Someone rushes a fix, the print run slips, and whoever approved the old file is now explaining to a VP why the boxes look off. That&#8217;s not a hypothetical horror story marketing teams swap at conferences \u2014 it&#8217;s the predictable result of storing brand assets across shared drives, email attachments, and whatever folder someone set up two reorgs ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Asset Management software exists to prevent exactly that: one place where the current, approved version of every logo, image, video, and template lives, with enough structure that people can actually find what they need instead of guessing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This article looks at what Digital Asset Management actually does for brand teams once you strip away the sales-page language: it organizes, secures, and distributes assets like images, videos, and documents, and it does that through a few concrete mechanisms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One authoritative source per asset: <\/strong>every logo, product shot, and campaign video has exactly one current version, and everyone \u2014 internal teams, agencies, distributors \u2014 pulls from that file instead of whatever copy happens to be sitting in their inbox.<\/li>\n\n\n\n<li><strong>Faster, more disciplined workflows: <\/strong>version history and approval routing replace the &#8220;final_v3_REALFINAL.psd&#8221; naming convention with an actual audit trail of who approved what and when.<\/li>\n\n\n\n<li><strong>Consistent brand execution: <\/strong>usage rights, expiration dates, and permission tiers keep outdated or unlicensed assets from resurfacing in a campaign months after they should have been retired.<\/li>\n\n\n\n<li><strong>AI-assisted search at scale: <\/strong>automated tagging, and in some platforms face recognition, make it possible to search a library of tens of thousands of files by keyword, color, or the person in the photo instead of clicking through folders by hand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">None of this happens automatically. A DAM platform is only as useful as the taxonomy, permissions, and governance rules someone sets up around it \u2014 the last section of this article gets into how to do that.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">How DAM Transforms Digital Workflows<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand teams have circulated the &#8220;consistency drives revenue&#8221; argument for years, and there&#8217;s real research behind it once you get past the recycled version of the stat. Marq \u2014 the company formerly known as Lucidpress \u2014 runs recurring surveys of marketing and brand professionals for its State of Brand Consistency research. The most recent published figures put the expected growth benefit of consistent branding at 10\u201320%, and found that 85% of companies have documented brand guidelines while only 30% say they enforce them consistently. That gap, guidelines that exist on paper but don&#8217;t get followed in practice, is the actual problem DAM software is built to close.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where a DAM system earns its keep day-to-day is smaller and less glamorous than any market-growth number: it removes the friction of finding and approving files. <a href=\"https:\/\/picajet.com\/articles\/platforms\/daminion\/\">Daminion<\/a>, for instance, uses version stacks to keep every revision of an asset tied to its original instead of scattered across &#8220;final,&#8221; &#8220;final2,&#8221; and &#8220;use-this-one&#8221; copies, paired with granular, role-based permissions so a freelance designer and a regional marketing manager see different slices of the same library. That&#8217;s not a dramatic feature, but it&#8217;s the difference between a five-minute asset request and a day lost to &#8220;does anyone know where the current deck is?&#8221; threads in Slack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The market size reflects how widespread this problem has become. Fortune Business Insights valued the global digital asset management market at roughly $5.4 billion in 2025, with continued double-digit annual growth projected as mid-size companies \u2014 not just enterprise brands with dedicated brand-ops teams \u2014 start adopting DAM platforms alongside their existing creative tools.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/daminion.net\/\" class=\"ahrefgoto\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about <strong>Daminion<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Maintaining Brand Consistency with DAM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consistency isn&#8217;t really about design taste \u2014 it&#8217;s about recognition. If your logo shows up in six slightly different shades of blue depending on which regional office exported it, customers may not consciously register the difference, but the brand reads as less put-together, and internal teams waste time arguing over which version is &#8220;right.&#8221; DAM software addresses this less through inspiration and more through plumbing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One location for approved assets: <\/strong>logos, templates, and campaign files live in a single library instead of being copied into a dozen local folders that go stale within weeks.<\/li>\n\n\n\n<li><strong>Rules that are actually enforced: <\/strong>permission tiers and approval workflows mean an intern can&#8217;t accidentally publish a draft logo, and an agency can&#8217;t keep reusing a retired campaign asset six months after a rebrand.<\/li>\n\n\n\n<li><strong>Faster rollout of changes: <\/strong>when a brand refresh happens, updating the master file in the DAM and retiring the old one propagates to everyone pulling from that library, instead of requiring someone to hunt down and replace files in a dozen scattered locations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">None of this is enforcement in a legal sense \u2014 someone still has to define what &#8220;on-brand&#8221; means and configure the system to reflect it. But the alternative, chasing down every rogue file by hand across teams and time zones, doesn&#8217;t scale much past a handful of people.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Editorial note<\/strong>: Marq&#8217;s recurring State of Brand Consistency research found that 85% of organizations have documented brand guidelines, but only 30% say they enforce them consistently \u2014 while consistent branding is associated with a 10\u201320% lift in overall growth. The enforcement gap, not a lack of guidelines, is usually what a DAM system is actually fixing.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Controlling Brand Assets with Face Recognition Software for Photos (+Table)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Face recognition&#8221; gets used loosely in DAM marketing, and the distinction is worth being precise about. Face <em>detection<\/em> just finds faces in an image \u2014 useful for auto-cropping or flagging photos that contain people. Face <em>recognition<\/em> identifies which specific person is in the photo by matching it against previously tagged examples. <a href=\"https:\/\/picajet.com\/articles\/platforms\/cloudinary\/\">Cloudinary<\/a>&#8216;s own documentation is explicit about the difference: its core face-detection feature locates faces and their coordinates for use in transformations like cropping, and the company notes plainly that this is &#8220;not the same as facial-recognition technology&#8221; \u2014 identifying who is actually in the photo is a separate, more sensitive capability. Vendors offering true person-level recognition build it differently: MediaValet&#8217;s Face Recognition module, for example, runs on Microsoft Azure Computer Vision and Azure Machine Learning and is sold as an opt-in add-on rather than a default feature, with admins able to keep AI-generated tags separate from human-confirmed ones. Daminion lists &#8220;People &amp; Face Recognition&#8221; among its own AI features, letting teams group and search a library by the person shown.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why this matters beyond search convenience: identifying named individuals in photos is regulated as biometric data in a growing number of places. Illinois&#8217; Biometric Information Privacy Act has driven at least 100 class-action filings in 2025 alone, and the settlements involved aren&#8217;t small \u2014 Clearview AI settled BIPA claims for $51.75 million, and a separate facial-recognition case saw a $47.5 million settlement approved the same year, covering a class of roughly 150,000 people. Under the EU&#8217;s GDPR, biometric data used to uniquely identify a person falls under Article 9 as a special category, which requires explicit consent or another specific legal basis before it can be processed. None of this makes face recognition in a DAM system off-limits \u2014 it means switching it on for a whole photo library is a decision for legal or privacy counsel, not just IT, especially if the library includes employee or customer photos rather than only marketing talent under contract.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Capability<\/strong><\/td><td><strong>What it actually does<\/strong><\/td><td><strong>Where you&#8217;ll find it<\/strong><\/td><\/tr><tr><td><strong>Face detection<\/strong><\/td><td>Locates faces and their coordinates in an image; used for auto-cropping, thumbnail framing, and flagging &#8220;contains people&#8221; content.<\/td><td>Standard in most modern DAM platforms, including Cloudinary&#8217;s core Media Library.<\/td><\/tr><tr><td><strong>Face recognition<\/strong><\/td><td>Matches a face against previously tagged people to auto-label who&#8217;s in the photo, across an entire library.<\/td><td>Add-on modules such as <a href=\"https:\/\/picajet.com\/articles\/platforms\/mediavalet\/\">MediaValet<\/a>&#8216;s Face Recognition (built on Microsoft Azure) and Daminion&#8217;s People &amp; Face Recognition feature.<\/td><\/tr><tr><td><strong>Access restriction by content<\/strong><\/td><td>Limits who can view or export photos containing specific individuals \u2014 useful for talent, minors, or NDA-covered subjects.<\/td><td>Typically layered on top of face recognition via permission rules, not a separate AI feature on its own.<\/td><\/tr><tr><td><strong>Compliance controls<\/strong><\/td><td>Consent tracking, opt-out handling, and the ability to purge a person&#8217;s tags on request.<\/td><td>Varies significantly by vendor \u2014 worth confirming in writing before rollout, not after.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Planning a DAM Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Buying a DAM license doesn&#8217;t fix a messy asset library any more than a gym membership fixes fitness on its own \u2014 the software is a tool, and it only works if someone sets up real structure around it. Four things matter more than which vendor&#8217;s logo is on the login screen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Define Your Goals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We need better organization&#8221; isn&#8217;t a goal you can build a system around. Get specific: are you trying to cut the time between a campaign request and asset delivery? Reduce the number of outdated or unlicensed assets that make it into published work? Give a growing network of regional offices or franchisees access to approved materials without emailing files back and forth? Each of those points to different priorities \u2014 search and tagging depth for the first, rights management and expiration dates for the second, permission tiers and self-serve portals for the third. Write the goal down before evaluating vendors, or every feature on every demo call will look equally appealing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose the Right DAM Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deployment model is the first real fork in the road. Cloud-hosted platforms are faster to stand up and easier for distributed teams; self-hosted or on-premise options \u2014 Daminion offers both, plus a hybrid setup that pairs local servers with cloud access \u2014 matter more for organizations with strict data-residency or security requirements. Beyond that, look closely at metadata flexibility (can you define your own controlled vocabulary, or are you stuck with the vendor&#8217;s preset categories?), how well it integrates with the creative tools your team already uses, and how pricing actually scales once your library grows past whatever the sales demo showed you.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Editorial note<\/strong>: Ask any vendor for a live search demo using your own messy file names and a sample of your actual assets, not their cleaned-up demo library. That&#8217;s where you find out whether the search and tagging genuinely work for your content, or only for a curated best-case example.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">Establish Clear Guidelines<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metadata is what makes a library searchable instead of just stored. Decide on naming conventions, required fields (rights holder, expiration date, usage restrictions), and who has authority to approve new assets before anyone starts uploading in bulk. Retrofitting a tagging scheme onto ten thousand untagged files later is a lot more painful than agreeing on the rules first \u2014 and it&#8217;s the step teams skip most often, because it feels like paperwork instead of progress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Train Your Team<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Designers, marketers, and whoever manages external agency access all use a DAM system differently, and a single generic onboarding session usually leaves most of them under-using it. It&#8217;s worth designating one person \u2014 often called a DAM admin or librarian \u2014 who owns the taxonomy, fields tagging questions, and periodically audits the library for stale or duplicate assets. Without that ownership, even a well-built system tends to drift back toward folder chaos within a year.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A DAM system doesn&#8217;t make brand consistency automatic \u2014 it makes it enforceable. The gap between having brand guidelines and actually following them, the one Marq&#8217;s research keeps finding at roughly 55 percentage points, gets closed through structure: one authoritative library, permissions that reflect who should touch what, and metadata detailed enough that &#8220;find the current logo&#8221; takes seconds instead of a Slack thread. The features that get the marketing attention \u2014 AI tagging, face recognition, automated approvals \u2014 are genuinely useful, but they&#8217;re multipliers on top of that structure, not substitutes for it. Get the governance right first, and the software actually has something to work with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DAM software doesn&#8217;t make brand consistency automatic \u2014 it makes it enforceable. Here&#8217;s what actually closes the gap between having brand guidelines and following them, including the real distinction between face detection and face recognition, and the legal risk that comes with it.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","faq":[{"question":"Does DAM Work for Global Teams?","answer":"Absolutely. Cloud-based DAM platforms are built for teams scattered across time zones, giving everyone real-time access to the same centralized library instead of scattered drives and email threads. Teams can share feedback, track changes, and maintain version control together, while on-premises options remain available for organizations with stricter data-security requirements."},{"question":"What Happens if An Asset is Deleted Accidentally?","answer":"Many DAM platforms include version history and backup safeguards to recover lost or deleted files. This ties into the broader version-control tools DAM offers \u2014 approval workflows flag only the latest, vetted asset, so teams can track changes over time and restore an earlier or removed file instead of losing work outright or reverting to an outdated version by mistake."},{"question":"Can DAM Grow with My Business?","answer":"Yes. Scalable DAM solutions like Daminion adapt to your organization's needs, whether you're a small team or a large enterprise. Platforms vary widely \u2014 some are AI-powered and built to automate repetitive tasks, others are cloud-based and suited to teams spread across time zones \u2014 so you can choose the setup that matches your brand's DNA and scales as you grow."},{"question":"How Does DAM Protect Brand Integrity?","answer":"DAM ensures only approved, up-to-date assets are accessible, preventing outdated or unauthorized materials from damaging your brand. Without this control, teams risk losing track of the latest approved version, letting rogue files circulate and creating disjointed branding \u2014 and potentially legal headaches. By enforcing clear guidelines, DAM keeps only vetted, current assets in circulation across every team and platform."},{"question":"Can DAM Handle Large Volumes of Assets?","answer":"Yes. Modern DAM systems are built to scale, efficiently managing thousands \u2014 or even millions \u2014 of files without performance issues. AI-powered features like facial recognition and automated tagging make finding a specific asset as easy as snapping your fingers, even in massive libraries, so growth in volume doesn't mean slower search or lost files."},{"question":"What Types of Files Can DAM Store?","answer":"DAM supports a wide range of file types, including images, videos, PDFs, presentations, and audio files, making it a versatile solution for all digital content. This matters because brands are churning out a constant mix of logos, campaign videos, product photos, and design assets, and DAM keeps every format organized under one roof as a single source of truth."},{"question":"How Does Metadata Improve Asset Management?","answer":"Metadata (tags, keywords, descriptions) makes assets searchable, so you can find what you need in seconds, not hours. Metadata works like the labels on a spice rack \u2014 without consistent rules for naming, tagging, and organizing assets, files blend into chaos, forcing teams to hunt through folders instead of pulling the latest, approved version straight from a well-tagged library."},{"question":"Can DAM Track Asset Usage?","answer":"Yes. Advanced DAM systems provide analytics on downloads, views, and engagement, helping you measure ROI and optimize content. This fits DAM's broader role as a command center that organizes, secures, and distributes every asset \u2014 rather than just storing images, videos, and documents, it gives teams visibility into which assets are actually being used and driving results."},{"question":"Is Training Required to Use DAM Effectively?","answer":"Basic training is recommended to ensure teams understand key features like uploading, searching, and managing assets efficiently. Even the most user-friendly platform needs a guiding hand \u2014 from designers crafting visuals to marketers distributing campaigns, everyone should know how to use the system. Investing in training turns DAM from a static archive into a dynamic engine for brand storytelling."},{"question":"How Does DAM Support Rebranding Efforts?","answer":"DAM simplifies rebranding by centralizing updates to logos, templates, and guidelines, ensuring consistency across all assets. Because every file lives under one roof with enforced guidelines, rolling out a rebrand becomes as easy as flipping a switch \u2014 outdated versions are replaced instantly and every team, from social media to billboards, works from the same updated materials."},{"question":"Can DAM Prevent Legal Issues with Asset Usage?","answer":"Yes. By tracking licenses and usage rights, DAM ensures assets are used legally, reducing compliance risks. Without this oversight, outdated or unauthorized files can slip through the cracks and create legal headaches; DAM's enhanced security features restrict access to sensitive or restricted assets, so only authorized users can view or use them in the first place."},{"question":"What Role Does AI Play in Modern DAM Systems?","answer":"AI enhances DAM with features like auto-tagging, facial recognition, and smart search, making asset management faster and more intuitive. Automatic tagging categorizes images by the people in them, efficient search instantly locates specific assets, and enhanced security restricts sensitive files to authorized users. Platforms like Cloudinary and MediaValet build these AI capabilities directly into their asset management tools."},{"question":"How Long Does DAM Implementation Take?","answer":"Implementation varies but typically takes a few weeks to a few months, depending on the size of your asset library and team needs. The timeline reflects the groundwork involved: defining your goals, choosing a platform that fits your brand's DNA, establishing naming and tagging guidelines, and training your team \u2014 skipping any of these steps risks building a system that doesn't serve your needs."}],"checked_date":"2026-08-07","sources":[{"statement":"Consistent branding is associated with a 10\u201320% lift in overall growth; 85% of organizations have brand guidelines but only 30% enforce them consistently.","source_name":"Marq (formerly Lucidpress), State of Brand Consistency research, as summarized on the Marq blog","url":"https:\/\/www.marq.com\/blog\/brand-consistency-competitive-advantage\/","checked":"2026-08-07"},{"statement":"The global digital asset management market was valued at roughly $5.4 billion in 2025, with continued double-digit annual growth projected.","source_name":"Fortune Business Insights, Digital Asset Management (DAM) Market report","url":"https:\/\/www.fortunebusinessinsights.com\/digital-asset-management-dam-market-104914","checked":"2026-08-07"},{"statement":"Cloudinary's face-detection feature locates faces and coordinates for transformations and is explicitly distinguished from facial-recognition technology that identifies specific individuals.","source_name":"Cloudinary Documentation, Face-Detection Algorithms for Image Transformations","url":"https:\/\/cloudinary.com\/documentation\/face_detection_based_transformations","checked":"2026-08-07"},{"statement":"MediaValet's Face Recognition feature is an opt-in add-on built on Microsoft Azure Computer Vision and Azure Machine Learning, with admin control to separate AI tags from human-confirmed tags.","source_name":"MediaValet product announcement \/ StreetInsider coverage","url":"https:\/\/www.streetinsider.com\/Newsfile\/MediaValet+Introduces+Cutting-Edge+Face+Recognition+AI+Technology\/21922654.html","checked":"2026-08-07"},{"statement":"Daminion lists AI Content Tagging, Duplicates & Similar Image Detection, People & Face Recognition, version stacks, granular permissions, and self-hosted\/cloud\/hybrid deployment among its features.","source_name":"Daminion homepage","url":"https:\/\/daminion.net\/","checked":"2026-08-07"},{"statement":"At least 100 BIPA class-action lawsuits were filed in 2025; Clearview AI settled for $51.75 million; a separate facial-recognition case had a $47.5 million settlement approved covering roughly 150,000 people.","source_name":"National Law Review, 2025 Year in Review: Biometric Privacy Litigation","url":"https:\/\/natlawreview.com\/article\/2025-year-review-biometric-privacy-litigation","checked":"2026-08-07"},{"statement":"Under GDPR, biometric data processed to uniquely identify a natural person is classified as a special category of data under Article 9, requiring explicit consent or another specific legal basis.","source_name":"GDPR Article 9 (general regulatory text)","url":"https:\/\/gdpr-info.eu\/art-9-gdpr\/","checked":"2026-08-07"}],"kicker":"","fact_checker":0,"reading_time":0,"revisions":[],"seo_title":"Brand management with DAM: making guidelines enforceable","seo_description":"Dive into the role of DAM in modern branding\u2014centralizing assets, enhancing collaboration, and ensuring your brand\u2019s story remains consistent and unforgettable.","noindex":false},"categories":[1],"tags":[],"silo":[21],"class_list":["post-1741","post","type-post","status-publish","format-standard","hentry","category-tips","silo-guides"],"_links":{"self":[{"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/posts\/1741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/comments?post=1741"}],"version-history":[{"count":10,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/posts\/1741\/revisions"}],"predecessor-version":[{"id":3733,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/posts\/1741\/revisions\/3733"}],"wp:attachment":[{"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/media?parent=1741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/categories?post=1741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/tags?post=1741"},{"taxonomy":"silo","embeddable":true,"href":"https:\/\/picajet.com\/articles\/wp-json\/wp\/v2\/silo?post=1741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}