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Orange Logic, Cloudinary, CELUM, Dash

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Orange Logic

No

Cloudinary

Yes

CELUM

No

Dash

Yes

Everything else

Orange Logic
Cloudinary
CELUM
Dash
Verdict
A highly configurable DAM/MAM (Cortex) for museums, archives, media companies and multi-department organisations, with an admin ramp-up reviewers describe as weeks to months.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
Price published
No
Yes
No
Yes
Billed on
Quoted per customer
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer
Flat price per account; users are unlimited, tier set by storage and downloads
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
Yes
No
No
Free trial
No
Yes
No
No
Transparency index
0%
60%
0%
60%
Most common complaint
No price anywhere on the site — only a demo
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The pricing page contains neither tiers nor figures
The tier is capped by download count as well as volume, which is a less familiar unit to budget against

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Orange Logic No price anywhere on the site — only a demo — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.
Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.