Optimizely, Wedia, OpenAsset, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Optimizely

Wedia

OpenAsset

Cloudinary

Yes

Everything else

Optimizely

Wedia

OpenAsset

Cloudinary

Verdict

A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.

A DAM, PIM-adjacent and brand-portal platform for large multi-brand enterprises (Michelin, Decathlon, Bayer-scale customers), quote-priced and built around a dedicated admin who configures it.

A project-based DAM for AEC design and architecture firms that syncs with Deltek Vision/Vantagepoint and places tagged project photos directly into InDesign proposals and RFPs.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

Price published

Yes

Billed on

Quoted per customer

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Deployment

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

60%

Most common complaint

Not one tier and not one figure on the pricing page

Neither tiers nor ranges — only a form and a demo

A page titled pricing that contains a benefit calculator instead of prices

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.

Wedia Neither tiers nor ranges — only a form and a demo — ask them to answer this in writing before the trial.

OpenAsset A page titled pricing that contains a benefit calculator instead of prices — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.