PicaJet
Search Build shortlist

Optimizely, Piwigo, Cloudinary, IntelligenceBank

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Optimizely

No

Piwigo

Yes

Cloudinary

No

IntelligenceBank

No

Everything else

Optimizely
Piwigo
Cloudinary
IntelligenceBank
Verdict
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
A self-hosted, permission-based photo/video catalog with album hierarchies, tagging and a large plugin ecosystem, for archives and small orgs willing to maintain their own server as the library grows.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A compliance-focused DAM with built-in audit trails and multi-stage approval workflows, aimed at regulated industries like pharma, finance, insurance and franchise/multi-brand marketing teams.
Price published
No
Yes
Yes
Yes
Billed on
Quoted per customer
Flat price per account by storage; users are unlimited
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Package, number and type of users, storage and add-ons
Deployment
Cloud
On-premise, Cloud
Cloud
Cloud
Free plan
No
Yes
Yes
No
Free trial
No
Yes
Yes
No
Transparency index
0%
100%
60%
30%
Most common complaint
Not one tier and not one figure on the pricing page
A ten per cent price rise is announced for 1 September 2026
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
Only the floor of the base package is published; everything else is quoted

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
Piwigo A ten per cent price rise is announced for 1 September 2026 — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
IntelligenceBank Only the floor of the base package is published; everything else is quoted — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.