Optimizely, OpenAsset, Frontify, Wedia
Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.
Everything else
Verdict
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
A project-based DAM for AEC design and architecture firms that syncs with Deltek Vision/Vantagepoint and places tagged project photos directly into InDesign proposals and RFPs.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A DAM, PIM-adjacent and brand-portal platform for large multi-brand enterprises (Michelin, Decathlon, Bayer-scale customers), quote-priced and built around a dedicated admin who configures it.
Price published
No
No
No
No
Billed on
Quoted per customer
Quoted per customer
Monthly active users
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
0%
0%
30%
0%
Most common complaint
Not one tier and not one figure on the pricing page
A page titled pricing that contains a benefit calculator instead of prices
The MAU model favours occasional users, but there is no figure to verify that with
Neither tiers nor ranges — only a form and a demo
“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.
What to ask on the demo
One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.
Optimizely
Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
OpenAsset
A page titled pricing that contains a benefit calculator instead of prices — ask them to answer this in writing before the trial.
Frontify
The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Wedia
Neither tiers nor ranges — only a form and a demo — ask them to answer this in writing before the trial.
No email required — the page prints as it stands.