Optimizely, Lytho, CELUM, Brandfolder
Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.
Everything else
Verdict
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
Price published
No
No
No
No
Billed on
Quoted per customer
Team size, product mix and configuration
Quoted per customer
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
0%
10%
0%
0%
Most common complaint
Not one tier and not one figure on the pricing page
The tiers are named but cannot be compared on cost
The pricing page contains neither tiers nor figures
Two tiers with no figure and no trial offered on the page
“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.
What to ask on the demo
One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.
Optimizely
Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
Lytho
The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
CELUM
The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.
Brandfolder
Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
No email required — the page prints as it stands.