PicaJet
Search Build shortlist

Optimizely, Cloudinary, CELUM, Lytho

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Optimizely

No

Cloudinary

Yes

CELUM

No

Lytho

No

Everything else

Optimizely
Cloudinary
CELUM
Lytho
Verdict
Not checked
Not checked
Not checked
Not checked
Price published
No
Yes
No
No
Billed on
Quoted per customer
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer
Team size, product mix and configuration
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
Yes
No
No
Free trial
No
Yes
No
No
Transparency index
0%
60%
0%
10%
Most common complaint
Not one tier and not one figure on the pricing page
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The pricing page contains neither tiers nor figures
The tiers are named but cannot be compared on cost

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.
Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.