PicaJet
Search Build shortlist

Optimizely, CELUM, Excire, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Optimizely

No

CELUM

No

Excire

Yes

Cloudinary

No

Everything else

Optimizely
CELUM
Excire
Cloudinary
Verdict
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.
AI-assisted photo search and culling software for photographers with large local archives, sold as a one-time purchase that runs without uploading files to the cloud.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
Price published
No
No
No
Yes
Billed on
Quoted per customer
Quoted per customer
One-off purchase, no subscription
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Deployment
Cloud
Cloud
On-premise
Cloud
Free plan
No
No
No
Yes
Free trial
No
No
Yes
Yes
Transparency index
0%
0%
60%
60%
Most common complaint
Not one tier and not one figure on the pricing page
The pricing page contains neither tiers nor figures
The amount is not on the product page — it lives on the reseller’s storefront
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.
Excire The amount is not on the product page — it lives on the reseller’s storefront — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.