PicaJet
Search Build shortlist

OpenAsset, Cloudinary, Frontify, Brandfolder

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

OpenAsset

No

Cloudinary

Yes

Frontify

No

Brandfolder

No

Everything else

OpenAsset
Cloudinary
Frontify
Brandfolder
Verdict
A project-based DAM for AEC design and architecture firms that syncs with Deltek Vision/Vantagepoint and places tagged project photos directly into InDesign proposals and RFPs.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
Price published
No
Yes
No
No
Billed on
Quoted per customer
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Monthly active users
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
Yes
No
No
Free trial
No
Yes
No
No
Transparency index
0%
60%
30%
0%
Most common complaint
A page titled pricing that contains a benefit calculator instead of prices
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The MAU model favours occasional users, but there is no figure to verify that with
Two tiers with no figure and no trial offered on the page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

OpenAsset A page titled pricing that contains a benefit calculator instead of prices — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.