PicaJet
Search Build shortlist

MediaValet, Cloudinary, CELUM, Optimizely

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

MediaValet

No

Cloudinary

Yes

CELUM

No

Optimizely

No

Everything else

MediaValet
Cloudinary
CELUM
Optimizely
Verdict
A cloud DAM billed by storage and configuration rather than seat count, aimed at agencies and distributed marketing teams with large or growing user bases where per-seat pricing would balloon.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
Price published
No
Yes
No
No
Billed on
Not per user — the vendor states unlimited users and permission groups
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
Yes
No
No
Free trial
No
Yes
No
No
Transparency index
20%
60%
0%
0%
Most common complaint
The promise not to charge per user is prominent, but there is no figure to compare it against
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The pricing page contains neither tiers nor figures
Not one tier and not one figure on the pricing page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

MediaValet The promise not to charge per user is prominent, but there is no figure to compare it against — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.
Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.