PicaJet
Search Build shortlist

Lytho, Cloudinary, Frontify, MediaValet

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Lytho

No

Cloudinary

Yes

Frontify

No

MediaValet

No

Everything else

Lytho
Cloudinary
Frontify
MediaValet
Verdict
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A cloud DAM billed by storage and configuration rather than seat count, aimed at agencies and distributed marketing teams with large or growing user bases where per-seat pricing would balloon.
Price published
No
Yes
No
No
Billed on
Team size, product mix and configuration
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Monthly active users
Not per user — the vendor states unlimited users and permission groups
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
Yes
No
No
Free trial
No
Yes
No
No
Transparency index
10%
60%
30%
20%
Most common complaint
The tiers are named but cannot be compared on cost
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The MAU model favours occasional users, but there is no figure to verify that with
The promise not to charge per user is prominent, but there is no figure to compare it against

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
MediaValet The promise not to charge per user is prominent, but there is no figure to compare it against — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.