PicaJet
Search Build shortlist

Lytho, Cloudinary, Brandfolder, Canto

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Lytho

No

Cloudinary

Yes

Brandfolder

No

Canto

No

Everything else

Lytho
Cloudinary
Brandfolder
Canto
Verdict
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
A DAM built around search and tagging for mid-market teams, with unlimited free view-only accounts but per-seat pricing for editors that only appears after a sales quote.
Price published
No
Yes
No
No
Billed on
Team size, product mix and configuration
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer
Team size and storage volume
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
Yes
No
No
Free trial
No
Yes
No
Yes
Transparency index
10%
60%
0%
20%
Most common complaint
The tiers are named but cannot be compared on cost
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
Two tiers with no figure and no trial offered on the page
The tiers are named and described but cannot be compared on cost

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Canto The tiers are named and described but cannot be compared on cost — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.