PicaJet
Search Build shortlist

Kontent.ai, Optimizely, Cloudinary, Brandfolder

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Kontent.ai

No

Optimizely

No

Cloudinary

Yes

Brandfolder

No

Everything else

Kontent.ai
Optimizely
Cloudinary
Brandfolder
Verdict
A headless CMS with a built-in asset library for images and files, not a standalone DAM — it lacks file versioning, rights/expiry management and native video transcoding.
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
Price published
No
No
Yes
No
Billed on
Seats, content types and volume
Quoted per customer
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
Yes
No
Free trial
No
No
Yes
No
Transparency index
10%
0%
60%
0%
Most common complaint
The calculator shows what drives the price without showing the price
Not one tier and not one figure on the pricing page
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
Two tiers with no figure and no trial offered on the page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Kontent.ai The calculator shows what drives the price without showing the price — ask them to answer this in writing before the trial.
Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.