ImageKit, Cloudinary, Optimizely, Brandworkz

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

ImageKit

Yes

Cloudinary

Yes

Optimizely

Brandworkz

Everything else

ImageKit

Cloudinary

Optimizely

Brandworkz

Verdict

An image and video CDN with an API-first asset library, built for fast developer integration, billed on flat monthly tiers with per-GB overage once bandwidth or storage limits are exceeded.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.

A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.

Price published

Yes

Billed on

Bandwidth, storage and user seats, with published per-unit rates above the limits

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Quoted per customer

Number of users and the tier selected

Deployment

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

70%

60%

40%

Most common complaint

Several units are metered at once: bandwidth, storage, video units and seats

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

Not one tier and not one figure on the pricing page

The free tier is named while the cost of the next step is not

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

ImageKit Several units are metered at once: bandwidth, storage, video units and seats — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.

Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.