Frontify, Lytho, Uploadcare, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Frontify

Lytho

Uploadcare

Yes

Cloudinary

Yes

Everything else

Frontify

Lytho

Uploadcare

Cloudinary

Verdict

A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.

A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.

A developer-first file upload and CDN/media-processing API for apps, pitched as a lighter, faster-to-integrate alternative to Cloudinary for teams that don't need its full DAM/video/AI stack.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

Price published

Yes

Billed on

Monthly active users

Team size, product mix and configuration

Operations, traffic and storage, with published overage rates

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Deployment

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

30%

10%

70%

60%

Most common complaint

The MAU model favours occasional users, but there is no figure to verify that with

The tiers are named but cannot be compared on cost

The free tier is stated as personal use only

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.

Uploadcare The free tier is stated as personal use only — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.