Frontify, Kontent.ai, Lytho, Contentstack
Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.
Everything else
Verdict
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A headless CMS with a built-in asset library for images and files, not a standalone DAM — it lacks file versioning, rights/expiry management and native video transcoding.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
An enterprise headless CMS and composable DXP for developer-led teams needing multi-channel content delivery, with a native asset-management module that's newer and thinly reviewed.
Price published
No
No
No
No
Billed on
Monthly active users
Seats, content types and volume
Team size, product mix and configuration
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
No
Yes
Free trial
No
No
No
No
Transparency index
30%
10%
10%
30%
Most common complaint
The MAU model favours occasional users, but there is no figure to verify that with
The calculator shows what drives the price without showing the price
The tiers are named but cannot be compared on cost
A free start exists, but the terms for moving to a paid tier are not on the page
“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.
What to ask on the demo
One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.
Frontify
The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Kontent.ai
The calculator shows what drives the price without showing the price — ask them to answer this in writing before the trial.
Lytho
The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Contentstack
A free start exists, but the terms for moving to a paid tier are not on the page — ask them to answer this in writing before the trial.
No email required — the page prints as it stands.