Frontify, Kontainer, Contentstack, OpenAsset
Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.
Everything else
Verdict
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A Nordic/European DAM, with optional PIM, aimed at mid-market brand, retail and ecommerce teams wanting fast onboarding without heavy IT involvement, backed by a 30-day no-commitment trial.
An enterprise headless CMS and composable DXP for developer-led teams needing multi-channel content delivery, with a native asset-management module that's newer and thinly reviewed.
A project-based DAM for AEC design and architecture firms that syncs with Deltek Vision/Vantagepoint and places tagged project photos directly into InDesign proposals and RFPs.
Price published
No
No
No
No
Billed on
Monthly active users
Depends on configuration; several features are priced separately
Quoted per customer
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
Yes
No
Free trial
No
Yes
No
No
Transparency index
30%
20%
30%
0%
Most common complaint
The MAU model favours occasional users, but there is no figure to verify that with
Feature-level add-on pricing makes the final figure hard to anticipate before a quote
A free start exists, but the terms for moving to a paid tier are not on the page
A page titled pricing that contains a benefit calculator instead of prices
“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.
What to ask on the demo
One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.
Frontify
The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Kontainer
Feature-level add-on pricing makes the final figure hard to anticipate before a quote — ask them to answer this in writing before the trial.
Contentstack
A free start exists, but the terms for moving to a paid tier are not on the page — ask them to answer this in writing before the trial.
OpenAsset
A page titled pricing that contains a benefit calculator instead of prices — ask them to answer this in writing before the trial.
No email required — the page prints as it stands.