PicaJet
Search Build shortlist

Frontify, Canto, Dash, Brandfolder

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Frontify

No

Canto

No

Dash

Yes

Brandfolder

No

Everything else

Frontify
Canto
Dash
Brandfolder
Verdict
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A DAM built around search and tagging for mid-market teams, with unlimited free view-only accounts but per-seat pricing for editors that only appears after a sales quote.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
Price published
No
No
Yes
No
Billed on
Monthly active users
Team size and storage volume
Flat price per account; users are unlimited, tier set by storage and downloads
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
No
No
Free trial
No
Yes
No
No
Transparency index
30%
20%
60%
0%
Most common complaint
The MAU model favours occasional users, but there is no figure to verify that with
The tiers are named and described but cannot be compared on cost
The tier is capped by download count as well as volume, which is a less familiar unit to budget against
Two tiers with no figure and no trial offered on the page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Canto The tiers are named and described but cannot be compared on cost — ask them to answer this in writing before the trial.
Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.
Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.