PicaJet
Search Build shortlist

FotoWare, Cloudinary, Dash, Brandfolder

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

FotoWare

No

Cloudinary

Yes

Dash

Yes

Brandfolder

No

Everything else

FotoWare
Cloudinary
Dash
Brandfolder
Verdict
A modular, metadata-heavy DAM aimed at large organisations with IT capacity to manage taxonomy, sold through quote-based pricing with on-prem and private-cloud options.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
Price published
No
Yes
Yes
No
Billed on
A modular model — you pay for the modules you take
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Flat price per account; users are unlimited, tier set by storage and downloads
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
Yes
No
No
Free trial
No
Yes
No
No
Transparency index
10%
60%
60%
0%
Most common complaint
The pricing page works as a lead form rather than a price list
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The tier is capped by download count as well as volume, which is a less familiar unit to budget against
Two tiers with no figure and no trial offered on the page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

FotoWare The pricing page works as a lead form rather than a price list — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.
Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.