PicaJet
Search Build shortlist

Dash, Cloudinary, Pimcore, OpenAsset

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Dash

No

Cloudinary

No

Pimcore

Yes

OpenAsset

No

Everything else

Dash
Cloudinary
Pimcore
OpenAsset
Verdict
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
A project-based DAM for AEC design and architecture firms that syncs with Deltek Vision/Vantagepoint and places tagged project photos directly into InDesign proposals and RFPs.
Price published
Yes
Yes
Yes
No
Billed on
Flat price per account; users are unlimited, tier set by storage and downloads
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Annual licence per edition, not per user
Quoted per customer
Deployment
Cloud
Cloud
On-premise, Cloud
Cloud
Free plan
No
Yes
Yes
No
Free trial
No
Yes
No
No
Transparency index
60%
60%
100%
0%
Most common complaint
The tier is capped by download count as well as volume, which is a less familiar unit to budget against
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
It is a broader platform than a DAM — some capability has to be built rather than switched on
A page titled pricing that contains a benefit calculator instead of prices

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Pimcore It is a broader platform than a DAM — some capability has to be built rather than switched on — ask them to answer this in writing before the trial.
OpenAsset A page titled pricing that contains a benefit calculator instead of prices — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.