PicaJet
Search Build shortlist

Cloudinary, Optimizely, Kontainer, Papirfly

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Cloudinary

Yes

Optimizely

No

Kontainer

No

Papirfly

No

Everything else

Cloudinary
Optimizely
Kontainer
Papirfly
Verdict
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
A Nordic/European DAM, with optional PIM, aimed at mid-market brand, retail and ecommerce teams wanting fast onboarding without heavy IT involvement, backed by a 30-day no-commitment trial.
A DAM with built-in templated content production, for multi-market or franchise brands whose local offices need to self-serve on-brand assets without looping in central design.
Price published
Yes
No
No
No
Billed on
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer
Depends on configuration; several features are priced separately
The set of solutions chosen
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
Yes
No
No
No
Free trial
Yes
No
Yes
No
Transparency index
60%
0%
20%
10%
Most common complaint
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
Not one tier and not one figure on the pricing page
Feature-level add-on pricing makes the final figure hard to anticipate before a quote
A twelve-month minimum commitment at a price you cannot know in advance

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
Kontainer Feature-level add-on pricing makes the final figure hard to anticipate before a quote — ask them to answer this in writing before the trial.
Papirfly A twelve-month minimum commitment at a price you cannot know in advance — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.