PicaJet
Search Build shortlist

Cloudinary, Optimizely, Bynder, Filecamp

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Cloudinary

Yes

Optimizely

No

Bynder

No

Filecamp

Yes

Everything else

Cloudinary
Optimizely
Bynder
Filecamp
Verdict
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
An enterprise brand-asset DAM built for controlled distribution to many consumers of assets, that needs a permanently staffed administrator and slows down on large files.
A team file library billed as a flat monthly fee with unlimited users, aimed at organisations where most people only need to download an approved file a few times a month.
Price published
Yes
No
No
Yes
Billed on
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer
Modular packages, quoted per customer
Flat price per account — users are not a billing unit
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
Yes
No
No
No
Free trial
Yes
No
No
Yes
Transparency index
60%
0%
0%
70%
Most common complaint
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
Not one tier and not one figure on the pricing page
No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call
Storage ceilings are modest next to enterprise platforms, so large video libraries outgrow the tiers quickly

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
Bynder No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call — ask them to answer this in writing before the trial.
Filecamp Storage ceilings are modest next to enterprise platforms, so large video libraries outgrow the tiers quickly — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.