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Cloudinary, OpenAsset, Dash, CELUM

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Cloudinary

Yes

OpenAsset

No

Dash

Yes

CELUM

No

Everything else

Cloudinary
OpenAsset
Dash
CELUM
Verdict
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A project-based DAM for AEC design and architecture firms that syncs with Deltek Vision/Vantagepoint and places tagged project photos directly into InDesign proposals and RFPs.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.
Price published
Yes
No
Yes
No
Billed on
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer
Flat price per account; users are unlimited, tier set by storage and downloads
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
Yes
No
No
No
Free trial
Yes
No
No
No
Transparency index
60%
0%
60%
0%
Most common complaint
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
A page titled pricing that contains a benefit calculator instead of prices
The tier is capped by download count as well as volume, which is a less familiar unit to budget against
The pricing page contains neither tiers nor figures

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
OpenAsset A page titled pricing that contains a benefit calculator instead of prices — ask them to answer this in writing before the trial.
Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.
CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.