PicaJet
Search Build shortlist

Cloudinary, Lytho, Frontify, Scaleflex

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Cloudinary

Yes

Lytho

No

Frontify

No

Scaleflex

No

Everything else

Cloudinary
Lytho
Frontify
Scaleflex
Verdict
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
An image/video optimization and delivery API with a lightweight DAM layered on top, aimed at EU-based teams that want GDPR/France-hosted processing and hands-on vendor support.
Price published
Yes
No
No
No
Billed on
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Team size, product mix and configuration
Monthly active users
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
Yes
No
No
No
Free trial
Yes
No
No
No
Transparency index
60%
10%
30%
10%
Most common complaint
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The tiers are named but cannot be compared on cost
The MAU model favours occasional users, but there is no figure to verify that with
Three tiers described by features, none of them priced

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Scaleflex Three tiers described by features, none of them priced — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.