Cloudinary, IntelligenceBank, Kontainer, Brandfolder

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Cloudinary

Yes

IntelligenceBank

Yes

Kontainer

Brandfolder

Everything else

Cloudinary

IntelligenceBank

Kontainer

Brandfolder

Verdict

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

A compliance-focused DAM with built-in audit trails and multi-stage approval workflows, aimed at regulated industries like pharma, finance, insurance and franchise/multi-brand marketing teams.

A Nordic/European DAM, with optional PIM, aimed at mid-market brand, retail and ecommerce teams wanting fast onboarding without heavy IT involvement, backed by a 30-day no-commitment trial.

A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.

Price published

Yes

Billed on

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Package, number and type of users, storage and add-ons

Depends on configuration; several features are priced separately

Quoted per customer

Deployment

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

60%

30%

20%

Most common complaint

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

Only the floor of the base package is published; everything else is quoted

Feature-level add-on pricing makes the final figure hard to anticipate before a quote

Two tiers with no figure and no trial offered on the page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

IntelligenceBank Only the floor of the base package is published; everything else is quoted — ask them to answer this in writing before the trial.

Kontainer Feature-level add-on pricing makes the final figure hard to anticipate before a quote — ask them to answer this in writing before the trial.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.