Cloudinary, Filecamp, CELUM, Optimizely

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Cloudinary

Yes

Filecamp

Yes

CELUM

Optimizely

Everything else

Cloudinary

Filecamp

CELUM

Optimizely

Verdict

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

A team file library billed as a flat monthly fee with unlimited users, aimed at organisations where most people only need to download an approved file a few times a month.

An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.

A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.

Price published

Yes

Billed on

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Flat price per account — users are not a billing unit

Quoted per customer

Deployment

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

60%

70%

Most common complaint

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

Storage ceilings are modest next to enterprise platforms, so large video libraries outgrow the tiers quickly

The pricing page contains neither tiers nor figures

Not one tier and not one figure on the pricing page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

Filecamp Storage ceilings are modest next to enterprise platforms, so large video libraries outgrow the tiers quickly — ask them to answer this in writing before the trial.

CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.