CELUM, ImageKit, Cloudinary, IntelligenceBank

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

CELUM

ImageKit

Yes

Cloudinary

Yes

IntelligenceBank

Yes

Everything else

CELUM

ImageKit

Cloudinary

IntelligenceBank

Verdict

An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.

An image and video CDN with an API-first asset library, built for fast developer integration, billed on flat monthly tiers with per-GB overage once bandwidth or storage limits are exceeded.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

A compliance-focused DAM with built-in audit trails and multi-stage approval workflows, aimed at regulated industries like pharma, finance, insurance and franchise/multi-brand marketing teams.

Price published

Yes

Billed on

Quoted per customer

Bandwidth, storage and user seats, with published per-unit rates above the limits

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Package, number and type of users, storage and add-ons

Deployment

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

70%

60%

30%

Most common complaint

The pricing page contains neither tiers nor figures

Several units are metered at once: bandwidth, storage, video units and seats

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

Only the floor of the base package is published; everything else is quoted

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.

ImageKit Several units are metered at once: bandwidth, storage, video units and seats — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

IntelligenceBank Only the floor of the base package is published; everything else is quoted — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.