Canto, Air, Lytho, Contentstack
Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.
Everything else
Verdict
A DAM built around search and tagging for mid-market teams, with unlimited free view-only accounts but per-seat pricing for editors that only appears after a sales quote.
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
An enterprise headless CMS and composable DXP for developer-led teams needing multi-channel content delivery, with a native asset-management module that's newer and thinly reviewed.
Price published
No
No
No
No
Billed on
Team size and storage volume
Credits; users are not billed
Team size, product mix and configuration
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
Yes
No
Yes
Free trial
Yes
Yes
No
No
Transparency index
20%
60%
10%
30%
Most common complaint
The tiers are named and described but cannot be compared on cost
The free tier is described in detail while the paid tiers are named only
The tiers are named but cannot be compared on cost
A free start exists, but the terms for moving to a paid tier are not on the page
“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.
What to ask on the demo
One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.
Canto
The tiers are named and described but cannot be compared on cost — ask them to answer this in writing before the trial.
Air
The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.
Lytho
The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Contentstack
A free start exists, but the terms for moving to a paid tier are not on the page — ask them to answer this in writing before the trial.
No email required — the page prints as it stands.