PicaJet
Search Build shortlist

Brandworkz, Contentstack, Phraseanet, Frontify

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Brandworkz

No

Contentstack

No

Phraseanet

Yes

Frontify

No

Everything else

Brandworkz
Contentstack
Phraseanet
Frontify
Verdict
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
An enterprise headless CMS and composable DXP for developer-led teams needing multi-channel content delivery, with a native asset-management module that's newer and thinly reviewed.
A free, self-hosted GPLv3 DAM used by French public-sector, cultural and broadcast institutions with in-house technical staff, now being sunset by its vendor in favor of a paid successor, Phrasea.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
No
No
Yes
No
Billed on
Number of users and the tier selected
Quoted per customer
No licence fee; implementation and support services may be paid
Monthly active users
Deployment
Cloud
Cloud
On-premise
Cloud
Free plan
Yes
Yes
Yes
No
Free trial
No
No
No
No
Transparency index
40%
30%
90%
30%
Most common complaint
The free tier is named while the cost of the next step is not
A free start exists, but the terms for moving to a paid tier are not on the page
The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026
The MAU model favours occasional users, but there is no figure to verify that with

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.
Contentstack A free start exists, but the terms for moving to a paid tier are not on the page — ask them to answer this in writing before the trial.
Phraseanet The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026 — ask them to answer this in writing before the trial.
Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.