PicaJet
Search Build shortlist

Brandworkz, Cloudinary, Contentstack, Bynder

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Brandworkz

No

Cloudinary

Yes

Contentstack

No

Bynder

No

Everything else

Brandworkz
Cloudinary
Contentstack
Bynder
Verdict
Not checked
Not checked
Not checked
Not checked
Price published
No
Yes
No
No
Billed on
Number of users and the tier selected
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer
Modular packages, quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
Yes
Yes
Yes
No
Free trial
No
Yes
No
No
Transparency index
40%
60%
30%
0%
Most common complaint
The free tier is named while the cost of the next step is not
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
A free start exists, but the terms for moving to a paid tier are not on the page
No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Contentstack A free start exists, but the terms for moving to a paid tier are not on the page — ask them to answer this in writing before the trial.
Bynder No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.