Brandfolder, Wedia, ImageKit, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Brandfolder

Wedia

ImageKit

Yes

Cloudinary

Yes

Everything else

Brandfolder

Wedia

ImageKit

Cloudinary

Verdict

A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.

A DAM, PIM-adjacent and brand-portal platform for large multi-brand enterprises (Michelin, Decathlon, Bayer-scale customers), quote-priced and built around a dedicated admin who configures it.

An image and video CDN with an API-first asset library, built for fast developer integration, billed on flat monthly tiers with per-GB overage once bandwidth or storage limits are exceeded.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

Price published

Yes

Billed on

Quoted per customer

Bandwidth, storage and user seats, with published per-unit rates above the limits

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Deployment

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

70%

60%

Most common complaint

Two tiers with no figure and no trial offered on the page

Neither tiers nor ranges — only a form and a demo

Several units are metered at once: bandwidth, storage, video units and seats

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

Wedia Neither tiers nor ranges — only a form and a demo — ask them to answer this in writing before the trial.

ImageKit Several units are metered at once: bandwidth, storage, video units and seats — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.