PicaJet
Search Build shortlist

Brandfolder, Portfolio, Cloudinary, Dash

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Brandfolder

No

Portfolio

Yes

Cloudinary

No

Dash

No

Everything else

Brandfolder
Portfolio
Cloudinary
Dash
Verdict
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
An on-premise DAM known for deep metadata and search, for existing Portfolio users who size and maintain their own server, now under Axle AI ownership after a March 2026 acquisition.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
Price published
No
No
Yes
Yes
Billed on
Quoted per customer
Quoted per customer; the licensing model was preserved through the change of owner
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Flat price per account; users are unlimited, tier set by storage and downloads
Deployment
Cloud
On-premise
Cloud
Cloud
Free plan
No
No
Yes
No
Free trial
No
No
Yes
No
Transparency index
0%
25%
60%
60%
Most common complaint
Two tiers with no figure and no trial offered on the page
It changed hands in March 2026, so anything written before that date describes it as an Extensis product
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The tier is capped by download count as well as volume, which is a less familiar unit to budget against

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Portfolio It changed hands in March 2026, so anything written before that date describes it as an Extensis product — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.