PicaJet
Search Build shortlist

Brandfolder, Optimizely, Air, ImageKit

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Brandfolder

No

Optimizely

No

Air

No

ImageKit

Yes

Everything else

Brandfolder
Optimizely
Air
ImageKit
Verdict
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
An image and video CDN with an API-first asset library, built for fast developer integration, billed on flat monthly tiers with per-GB overage once bandwidth or storage limits are exceeded.
Price published
No
No
No
Yes
Billed on
Quoted per customer
Quoted per customer
Credits; users are not billed
Bandwidth, storage and user seats, with published per-unit rates above the limits
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
Yes
Yes
Free trial
No
No
Yes
Yes
Transparency index
0%
0%
60%
70%
Most common complaint
Two tiers with no figure and no trial offered on the page
Not one tier and not one figure on the pricing page
The free tier is described in detail while the paid tiers are named only
Several units are metered at once: bandwidth, storage, video units and seats

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.
ImageKit Several units are metered at once: bandwidth, storage, video units and seats — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.