PicaJet
Search Build shortlist

Brandfolder, Frontify, ImageKit

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Brandfolder

No

Frontify

No

ImageKit

Yes

Everything else

Brandfolder
Frontify
ImageKit
Verdict
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
An image and video CDN with an API-first asset library, built for fast developer integration, billed on flat monthly tiers with per-GB overage once bandwidth or storage limits are exceeded.
Price published
No
No
Yes
Billed on
Quoted per customer
Monthly active users
Bandwidth, storage and user seats, with published per-unit rates above the limits
Deployment
Cloud
Cloud
Cloud
Free plan
No
No
Yes
Free trial
No
No
Yes
Transparency index
0%
30%
70%
Most common complaint
Two tiers with no figure and no trial offered on the page
The MAU model favours occasional users, but there is no figure to verify that with
Several units are metered at once: bandwidth, storage, video units and seats

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
ImageKit Several units are metered at once: bandwidth, storage, video units and seats — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.