PicaJet
Search Build shortlist

Brandfolder, Frontify, Cloudinary, Portfolio

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Brandfolder

No

Frontify

No

Cloudinary

No

Portfolio

Yes

Everything else

Brandfolder
Frontify
Cloudinary
Portfolio
Verdict
Not checked
Not checked
Not checked
Not checked
Price published
No
No
Yes
No
Billed on
Quoted per customer
Monthly active users
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Quoted per customer; the licensing model was preserved through the change of owner
Deployment
Cloud
Cloud
Cloud
On-premise
Free plan
No
No
Yes
No
Free trial
No
No
Yes
No
Transparency index
0%
30%
60%
25%
Most common complaint
Two tiers with no figure and no trial offered on the page
The MAU model favours occasional users, but there is no figure to verify that with
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
It changed hands in March 2026, so anything written before that date describes it as an Extensis product

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Portfolio It changed hands in March 2026, so anything written before that date describes it as an Extensis product — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.