Brandfolder, Canto, Salsify
Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.
Everything else
Verdict
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
A DAM built around search and tagging for mid-market teams, with unlimited free view-only accounts but per-seat pricing for editors that only appears after a sales quote.
Not checked
Price published
No
No
No
Billed on
Quoted per customer
Team size and storage volume
Not disclosed publicly — pricing page routes to Request Demo / Contact Sales only, no tiers, per-SKU/per-user/per-asset pricing, or plan names shown
Deployment
Cloud
Cloud
Cloud
Free plan
No
No
No
Free trial
No
Yes
No
Transparency index
0%
20%
Not checked
Most common complaint
Two tiers with no figure and no trial offered on the page
The tiers are named and described but cannot be compared on cost
Not checked
“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.
What to ask on the demo
One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.
Brandfolder
Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Canto
The tiers are named and described but cannot be compared on cost — ask them to answer this in writing before the trial.
No email required — the page prints as it stands.