Air, Contentstack, Brandfolder, CELUM
Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.
Everything else
Verdict
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
An enterprise headless CMS and composable DXP for developer-led teams needing multi-channel content delivery, with a native asset-management module that's newer and thinly reviewed.
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.
Price published
No
No
No
No
Billed on
Credits; users are not billed
Quoted per customer
Quoted per customer
Quoted per customer
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
Yes
Yes
No
No
Free trial
Yes
No
No
No
Transparency index
60%
30%
0%
0%
Most common complaint
The free tier is described in detail while the paid tiers are named only
A free start exists, but the terms for moving to a paid tier are not on the page
Two tiers with no figure and no trial offered on the page
The pricing page contains neither tiers nor figures
“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.
What to ask on the demo
One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.
Air
The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.
Contentstack
A free start exists, but the terms for moving to a paid tier are not on the page — ask them to answer this in writing before the trial.
Brandfolder
Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
CELUM
The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.
No email required — the page prints as it stands.